Smart analytics for
smarter storytelling
TestCtrl merges creative insight with data-driven precision, diving deep into your content's creative DNA to empower you to optimize your brand and content strategy.
Advanced media analysis that reveals the whole story
Our AI-powered platform analyzes thousands of videos to uncover patterns, trends, and insights that would be impossible to detect manually. By processing and classifying vast amounts of content, we help creators understand what truly resonates with their audience and why.
Nuanced insights that capture authentic, cultural connection
We delve deep into cultural, societal, and viral trends to uncover what truly connects with today's diverse audience.
Brand Mentions
Mentioned at 0:05, 00:38, 01:33
Sentiment
Slightly positive
Tonality
Cheerful, upbeat, positive
Trends
Trending from Jan. 13, 2025 - Jan 20, 2025
Influencer confessions trend: In response to the looming Tiktok ban in the US and unsure if they'll lose their accounts, many influencers began divulging their secrets - with confessions ranging from hilarious to scandalous
Improve your brand presence with our solutions
Social Media Analysis
Creative Content Analysis
Deconstruct narrative, pacing, tone, and structure to reveal what makes your content resonate.
Cultural Trend Intelligence
Surface emerging formats and cultural moments to keep your stories timely and relevant.
Sentiment & Tonality
Measure audience sentiment and tonal nuance to align creative with the reaction you want.
Brand Alignment & Safety
Context-aware classification to protect brand voice and ensure placements fit your values.
Optimization Recommendations
Data-backed guidance on hooks, length, posting windows, and CTAs that boost performance.
AI-driven Video Classification
Classify video content by topic, format, scene, sentiment, and brand safety to structure analysis at scale.
Brand Lift Studies
Awareness Uplift
Quantify pre/post exposure changes in aided and unaided awareness with matched-control methodology.
Ad Recall & Message Association
Measure recall and key message takeaways to validate creative clarity and resonance.
Consideration & Preference
Track mid-funnel movement and brand favorability lift across audience cohorts.
Purchase Intent & Action
Estimate lift in purchase intent and downstream actions with calibrated survey-to-behavior models.
Cell-level Readouts
Split creative, audience, and placement cells to isolate drivers of lift and optimize investment.
Statistically Sound
Report incrementality with confidence intervals and p-values for decision-grade results.
Ready to transform your content strategy?
Let's discuss how TestCtrl can help you optimize your brand and content strategy with data-driven insights.